The CDO Playbook: Data-Driven Decision-Making

By Dean Pfutzenreuter, and Steve Yatson on 10 Mar 2021

DDDM where data culture, platform, and storytelling intersect.

The Data-Driven Decision-Making Strategy

What does a holistic DDDM strategy look like? There are two fundamental and equally important strategic components: your business strategy and the underlying data strategy that supports it. These are underpinned by technology in the form of a data architecture and the data platform. While business strategy encompasses and informs the data strategy, we’ll focus on the data strategy, its main components, how it’s shaped by the business strategy, and then of course the underlying technology.

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